Turn your business knowledge into scalable products

Drive more sales and increase engagement with the same resources

If you’re reading this, you are most likely are sitting on top of a lot of product, business, and operational knowledge that can be turned into catalysts for growth.

The major challenge to overcome is building the processes and mindset that enable your team to tap into that vast potential effectively.

Contrary to common knowledge, it is possible to package expertise into products that generate repeat sales without burdening your budget. We enable our customers to do it time and again.

Scale your growth with product development consulting and we’ll show your team how to reduce risk and roll out winning ideas, saving massive $$$ in the process.

Use the experience we acquired while launching products in multiple markets and across industries to:

test more business hypothesis faster
streamline product development
build and launch product-forming products like startups
turn product analytics into answers and decisions.

Talk to us

Accelerate and streamline
product development to grow faster

Here’s how you can use our product development services to increase your agility in the market and refocus your internal culture on proactivity, ownership, and follow-through.

Move from project-thinking to product-thinking

Project-thinking is output-driven and entails carefully following pre-planned steps to ensure deadlines are met. The problem is that, once unanticipated issues appear, they throw off your entire timeline. The team ends up making changes to accommodate the deadline, not the customer.

Product-thinking is value driven. When unanticipated issues appear, the team evaluates the impact on value delivered to the customer. With this focus in mind, they re-calibrate considering deadlines as a factor, not as a result.

To solve this frequent problem, we train your team in product-thinking. With a keen focus on the job to be done for the customer: your colleagues learn about customers’ needs and adapt to them at each stage.

This shift in approach means you can react and integrate market feedback, improving your product to drive growth instead of pushing an undifferentiated offering through marketing and distribution.

Pursue your product strategy with both flexibility and consistency in mind. We can help you create this context for innovation and creativity.

Integrate lean product development
into your workflow

Make the benefits of lean product development help your organization thrive.

We work hands-on with your team and focus on simplification in product development. This involves:

assembling a multidisciplinary team
defining the “why” to create alignment and commitment
focusing on actionable metrics and behavioral change
understanding and measuring real customer behavior
getting comfortable with pivoting
learning throughout the process to improve and replicate it.

Lean product development is very different from software development in terms of thinking, processes, and tools. You can count on us to help you effectively drive and navigate this change.

Build your product

Develop new products for global markets

While corporate R&D and startups compete for product innovation, their paths to market performance differ.

At WiseUp team, we specialize in helping you transfer startup growth tactics but adapt and scale them to enterprise levels.

Feet on the ground, we implement a modular product development process that factors in how customer’s needs and expectations fluctuate across generations, cultures, and geographies.

We help you master user-driven product development and implement a disciplined implementation of the process, not as outsiders, but as colleagues who understand and empathise with your team.

We worked both as corporate employees and as startupers. We experienced the struggles of working in a large organisation first-hand. We understand and know what can and cannot be done.

The end goal is to broaden your audience and pull in additional users without increasing your costs or radically changing how you work. To do this, we establish lasting, high-performance habits that your teams can replicate and disseminate.

Remove major bottlenecks in newproduct development

We dedicate special attention to what keeps your company from innovating effectively and going to market faster.

For large organizations, working in silos often produces sluggish development cycles and misalignment. Costs increase and performance drops with lack of accountability and follow-through as well.

Silos are really efficient in growing and maintaining current products and services, but not effective when launching new products or services.

What’s more, the disconnect between customers and product decisions translates into missed opportunities, long-overdue launches or failed products.

We address and remove these bottlenecks and others for lasting results as opposed to applying temporary patches that give out under pressure.

Discover what allows organizations to reduce product development costs

In our work, we often see plenty of valuable resources go to waste. Leaving stagnant product development unsolved can be taxing in terms of time, money, skilled people or opportunity cost.

Build agility into your product development process and go:

from lack of clarity that cripples performance and innovation to clear requirements
from the inability to ignore sunk costs to better, more resourceful planning
from untested assumptions to customer-validated decisions
from short-term thinking to incremental developments backed by a strong product strategy.

These changes enable you to overcome complex challenges when developing products on a global scale. They also become a competitive advantage when you deal with intense competition and ever shorter product life cycles.

Innovate with us

Master new product development with our replicable, scalable framework

1. Use experience and desk research
to create a customer persona

2. Map the current customer journey
to address core needs

3. Extract, validate, and prioritize
product hypotheses

4. Learn how to do customer development
that gets actionable results

5. Integrate wireframes, mockups,
prototypes, and user tests

6. Develop new product prototypes
that eliminate guesswork

7. Design proposals to get market feedback
and guide product development

8. Use iteration to create longer, more
profitable product life cycles

Use experience and desk research to create a customer persona

Leverage existing knowledge and experience to define your most engaged customers.

Understand their background, current context, and objectives to build a product that matches their expectations and needs. This helps you focus and gives you a starting direction.

Map the current customer journey to address core needs

Define the experiences your customers undergo to solve their problem.

Find out their pain points, understand their decision-making process, what gets them excited and what keeps them satisfied. This enables you to spot opportunities in the market.

Extract, validate, and prioritize product hypotheses

Distill customer knowledge into assumptions you can test with your target market.

Evaluate the risk each hypothesis incurs and prioritize their implementation based on business impact. This decreases the risk and cost associated with developing a new product.

Learn how to do customer
development that gets actionable results

We’re committed to helping your team:

define learning objectives for customer development
create and use interview guides in hands-on experiences
download and assemble customer research data into clusters
use analysis techniques to understand user intent, validate assumptions and refine the customer persona and customer journey.

This sets you up for generating better ideas. Insights from customers paired with your organisational knowledge is how you win the market!

Integrate wireframes, mockups, prototypes,
and user tests

Our role is to teach your team how to create wireframes, mockups, and prototypes and use them for real-life user testing.

We’ll show you how to use paper prototyping to test interfaces and get early feedback on product usability from actual customers, saving costs and valuable time.

The best this is that, once they learn it, anyone can do this, no prior expertise or dedicated specialists required.

Develop new product prototypes
that eliminate guesswork

If you’re new to product development, we’ll help you choose the right tools and teach you how to validate products faster with experimentation.

Align the team around customer-indicated goals and priorities to move faster and be more effective in launching products.

Use simple statistics for business people that allow you to do your own analyses without having to involve external service providers.

Design proposals to get market feedback
and guide product development

We focus a lot on practical user testing to collect and evaluate feedback from real, paying customers.

This process brings out the features your customers value the most. Once they are clearly defined, we show you how to develop product roadmap and execute with speed and agility.

This is the backbone of a strong business case, based on current, actionable facts and results rather than future predictions.

Use iteration to create longer,
more profitable product life cycles

Because we used the Agile framework for product development with customers across verticals and industries, we know what it takes to get market input and consistently improve your offering.

Our dedicated training helps your team confidently navigate the stages of new product development with measurable results.

Boost your ROI

The role of innovation in new product development

Our job as innovation consultants is to establish or expand your organization’s ability to build products that sustain your competitive edge. The challenge is to do so in today’s highly competitive, volatile and globalized markets.

We help you enrich your tool stack with tactics and concepts that drive real, practical innovation. Some of the ways innovation adds value to new product development include:

1. A boost in productivity and higher quality results
2. Becoming more attuned to customers' needs
3. Improvements in user experience by thoughtfully automating customer journey steps
4. Creating a positive brand image and fostering loyalty among your customers
5. Gaining a sustainable competitive advantage that weathers constant changes
6. Developing effective ideas with multi-source input (customers, suppliers, partners, competitors, etc.)
7. Making active collaboration across teams a daily reality
8. Creating a process to collect, analyze, and implement feedback
9. Lowering costs and risk through constant experimentation
10. Making data-informed decisions unclouded by emotional, biased judgement
11. Balancing priorities to address both current problems and future challenges
12. Promoting a resilient internal culture that can adapt to market and cultural changes.

Developing the habit to innovate is within reach, no matter what your product development challenges are. We’d love the chance to work with you to drive the results you need.

Innovate with us

They worked with us to infuse innovation
into their product strategy

The working experience with WiseUp in the innovation project was really valuable on the professional side and on the personal development side.

One of the important aspects that I took was the innovation methodology that can be applied day by day.

The second is awareness of the different roles of the members of a project and how to combine different areas of expertise to achieve results.

Laura Dinca, Worksite Marketing Manager at ING Bank

Ask for advice

Free resource on product development

See how all these elements work in practice from this new product development case study.

Download it for free and find out how we used the WiseUp framework to help our customer get from zero to €30.000 in Monthly Recurring Revenue in 12 months.