Project-thinking is output-driven and entails carefully following pre-planned steps to ensure deadlines are met. The problem is that, once unanticipated issues appear, they throw off your entire timeline. The team ends up making changes to accommodate the deadline, not the customer. Product-thinking is value driven
. When unexpected issues appear, the team evaluates the impact on value delivered to the customer. With this focus in mind, they re-calibrate considering deadlines as a factor
, not as a result.
To solve this frequent problem, we train your team in product-thinking. With a keen focus on the job to be done
for the customer: your colleagues learn about customers’ needs and adapt to them at each stage.
This shift in approach means you can react and integrate market feedback,
improving your product to drive growth
instead of pushing an undifferentiated offering through marketing and distribution.
Pursue your product strategy
with both flexibility and consistency in mind. We can help you create this context for innovation and creativity.