Table of contents
Transform your vision into clear product specs - fast and accurately
Create and validate designs fast & waste-free
At the end of the Wireframing phase, we will have

Our process 2. Wireframing

Transform your vision   into clear product specs - fast and accurately

Once we’ve gained a deep understanding of your needs, challenges, and context during the Discovery phase, we move on to Wireframing.
This stage involves documenting your product specifications in a swift and accurate way.
1. Comprehensive research
Research is an ongoing process throughout any product development process, so you can expect us to do intensive desk research.
We focus on analyzing solutions other companies devised for the problem you’re tackling and acquiring information about the market so we can pinpoint growth opportunities.
2. The practical product vision
Armed with these insights, we articulate a proposal around your unique solution to the problem. This product vision for innovation includes two essential components:
  • Identifying the riskiest assumptions: what has a big impact on your business that we don’t know about yet? In this proposal, we specifically outline what we know and what we don't know.
  • Building a series of experiments that we can develop and run to verify these assumptions.
For example, when looking to create a dedicated bank loan product for startups in agriculture, we may run into the following challenge:
  • We know a few companies that need the money

  • We don’t know how many agriculture startups there are in our area because these details are not publicly available

  • To make the product profitable, it is essential to sell to at least 200 loans.

As an experiment, we create a gamified experience to map the potential market demand:
  • We can create a contest involving a small prize to incentivize agriculture companies to sign up and, thus, provide their contact details

  • We advertise the contest on agriculture associations and groups

  • Following up, we screen them to see how many we can reach.

3. Your custom product development process
When implementing these experiments, we give careful consideration to your goals, budget for investment, barriers, and desired ROI.
Based on them, wedefine a custom product development process based on our strong delivery framework. Because it best fits YOUR context and company profile, we outline:
  • Your areas of proficiency and your pool of resources
  • Your missing skills and how we can cover or build them internally
  • The tactics and workflows to be used throughout the rest of the product-building project.
For example:
Outstanding design
If design is your strength, we integrate your designers in the process and supplement their skills with data analysis and coding.
Stellar sale
If you have a rockstar sales team, they become part of the experiments. We empower them with beautiful sales presentations, quality leads, and demos they can proudly present to customers.

When it comes to practical aspects, we:
Create and validate designs fast & waste-free

For any product or asset you’re building as part of your growth strategy, design makes a world of a difference.
That is why we refined this stage of our process until we reached 6 steps that ensure high-quality results while minimizing risk and waste.
Descriptive wireframes
We work with paper prototypes that are fast, inexpensive, and easily modifiable.
For example, we worked on a tool that tracks renewable energy consumption and production for households.

With clear customer expectations outlined, we created paper prototypes in a single day.
Feedback and improvements
To make sure our visions match and to ensure we incorporate any ideas that emerge along the way, we collect and integrate feedback after each design step.
This can also include testing the wireframes with users to get real-world validation for the assumptions made about the product.
Coming back to the example above, when we discussed the wireframe with the customer, we found out they had a different idea about displaying the charts in the app. They wanted charts that looked “more fluid”.

The client also remembered that some features of the app (like the battery levels) were not available for all the users, so we also took that into consideration when designing the next iteration.

Another element we incorporated was the animated logo as a loading screen, which the customer really liked.
Iteration to 90% of product design & flows
Through lean product development, we can use wireframing to save time and money working out the kinks before moving on to more demanding product development stages.
We go through alternative wireframing and feedback stages after incorporating ideas and troubleshooting the design based on previous reactions and recommendations. The process continues until we have 90% of the screens and flows that go into building your product.
Productize your expertise

At the end of the Wireframing phase,  we will have

  • Reliable feedback from real-world users about the product features, design, and flow
  • Invaluable insights about how real users perceive your product and its benefits
  • 90% of the screens and flows that make up your product
Build your product with us
Go to the next step of the WiseUp innovation process: