Table of contents
Build what matters. Test is soon. Focus on impact
Develop only what’s necessary& find creative solutions
WiseUp Development Principles for Practical Innovation
Agile development for truly innovative companies
At the end of the Development phase we will have

Our process 4. Development

Build what matters. Test is soon.  Focus on impact

Developing products in an our networked world is very different from the usual approach. Here’s why.

When following through on your Product Strategy, you deal with a lot of uncertainty because you’re exploring new territories.An efficient software development process requires predictability.
When these contradictory objectives clash, the usual development process fails to produce the expected outcomes.
When productizing your expertise, we look at two essential things: what CAN be done with coding and what SHOULD be done with coding.
This is an important factor to keep in mind because product innovation is deeply tied to experimentation. With each new user testing session you improve the product, and the user experience to better match your customers’ needs.

Develop only what’s necessary & find creative solutions

To avoid waste and frustrating developers, we thoroughly analyze each development task before creating tasks for them.
  • Does this feature need to be coded?
  • What does it cost to develop it?
  • Is there an easier way to do it?
  • Can we create a prototype without development work?
  • Can we use existing tools to perform the tasks required by the product features?
  • What *can’t* we do without development that we need to write code for?
  • Can we use a mix of human input and technology?
  • If we automate X% of the flow, how much time and costs will it save?
Applying these questions encourages thinking outside the usual m.o. In an innovation project, software development resembles the ethical hacker’s mindset:
  • Always seeking a challenge
  • Looking for unexpected ways to make the product better
  • Welcoming different perspectives on how to do things
  • Sharing information openly and freely
  • Bending tools and technologies to the project’s needs.
Once the team decides on the most effective course of action, we start implementing the solution.
Build your product

WiseUp Development Principles for Practical Product Innovation

Develop only what’s necessary. Maintain quality standards.
Adhere to the highest development standards in the industry.
Write reusable code that accommodates changes without having to rewrite it.
Integrate multiple technologies (web, streaming, mobile, etc.) for a smooth user experience.
Develop with scalability in mind by deploying different types of loads in the cloud.
Write code you can localize swiftly (easily translatable in multiple languages).

Agile development for product-oriented companies

The Agile methodology is closely connected with product building, especially when it comes to software development.
Its methods and practices create a faster, leaner, and more effective product development flow. These 5 key principles help you improve both the speed and quality of your software development process:
  • Short cycles
  • Early validation in real-world scenarios
  • Tight feedback loops
  • Constant improvements
  • Cumulative outcomes
Here’s how it works when you work with us:
1. Create experiments to run or user stories to implement
This approach focuses on incremental improvements for your products that can be done fast. The point is to test their impact on real users as soon as possible.
User stories are features you may want to implement and experiments can include anything from UX enhancements to user flow changes.
2. Sprint planning and debating solutions
Sprints are fixed, short periods of time used in Agile to develop and ship experiments or user stories.
To make the most of your resources, we prioritize experiments or user stories based on potential ROI to ensure we’re working on what is important for your business.
3. Implement in increments of 2 weeks or less
Sprints lasting 2 weeks or less ensure fast, focused development For example, sprints following user feedback can sometimes include bug fixing to address issues discovered while gathering real-world assessments.
It also makes sure shipping becomes a habit, preventing delays and postponed deadlines.
4. Test it in the market and improve on what worked
Putting the product in front of the customer and asking for feedback is deeply embedded into the product mindset.
We do this at every implementation stage, from Design Validation to Product Release and development makes no exception.
5. Repeat
This development process is meant to become the new standard in your organizations as productization becomes an engine for growth.
When your team starts seeing results fast, their motivation increases and their willingness to adjust to change grows as well.

At the end of the Development phase we will have

  • A series of successful product improvements validated with real users
  • A deeper understanding of how people use the product and why
  • A list of ideas for future development sprints.
Email us to start
Go to the next step of the WiseUp product development process: