Build what matters. Test is soon. Focus on impact
Developing products in an our networked world is very different from the usual approach. Here’s why.
When following through on your Product Strategy
, you deal with a lot of uncertainty because you’re exploring new territories.
An efficient software development process requires predictability.
When these contradictory objectives clash, the usual development process fails to produce the expected outcomes.
When productizing your expertise, we look at two essential things: what CAN be done with coding and what SHOULD be done with coding.
This is an important factor to keep in mind because product innovation is deeply tied to experimentation. With each new user testing session you improve the product, and the user experience to better match your customers’ needs.