Our process 1. Discovery

Understanding your context & the problem you're trying to solve

When you work with us to build a product that highlights the best of your company’s DNA, expect to answer a lot of questions.
The top 3 things we do are:
We’re diligent about gathering, organizing, and understanding the information we get from you in every stage, not just this one.
During Discovery, information is essential. Here is what we do with what you tell us.
Identify your needs & challenges
  • Determine your objectives
  • Pinpoint your business development stage
  • Figure out what you already know
  • Discover what you already tried and didn’t work
  • Understand your quality standard for product development
  • Observe your internal dynamic in terms of people and resources involved in building products
  • Track down the biggest costs involved in product development
  • Define the product development areas that register a shortage in resources and a lot more.
We take pride in being thorough in our research, inquisitive in our exploration of your company, and highly curious to observe the unseen obstacles that can disrupt product development.
But to know what doesn’t work is not enough, as you surely know yourself. That’s why we quickly move on to...
Understand their triggers
Throughout the Discovery stage, we focus on:
  • Understanding how your teams work and which elements of their work can be used to develop the MVP
  • Uncovering the true internal boundaries so we can turn them into triggers for creativity and product innovation
  • Maximizing your impact by finding new ways to leverage existing resources and productizing them.
You can achieve more with your budget and teams and we want to help you do it!
Build your product
Map your resources
One we have a strong grasp of your context, needs, and challenges, we move to the next steps:
  • Mapping your resources in terms of know-how, tech, marketing & more
  • Planning or reviewing the budget
  • Outlining current solutions customers use and their shortcomings.
We also focus on surfacing areas of untapped potential. Companies often have capabilities that are insufficiently used and that can be worked into the product. Examples include:
  • Brand value & reach
  • Customer trust & loyalty
  • Internal tools & expertise
  • Skilled manpower
  • Partner ecosystems
  • Customer networks
When you work with us to make productization a core part of your business strategy, you don’t have to put your company on hold. Our lean methods are tailored to help you achieve results without pausing ongoing projects.
Clarify objectives and propose solutions that fit you best
What gets measured gets done. This famous saying is a practical business reality we bring to every single product strategy we develop.
To do it, we work together to:
  • Set up SMART objectives that everyone involved will know
  • Define objectives in stages so we can produce results at each stage
  • Clarify both direct and indirect ROI expectations.
Understand your barriers
  • Organizational blockers (workflows, people, policies, industry limitations, legislation, legal boundaries, etc.) and
  • Risks, ranking them according to their potential impact.
At the end of the Discovery phase, we will have
  1. A common language, so we can communicate clearly and base our agreements on shared understanding of the same concepts.
  2. Alignment in terms of expectations that helps us both track progress and enlist the people and resources we need to achieve our common goals.
Email us to get started
Go to the next step of the WiseUp product development process: