Table of contents
Design, test, and improve the product with real-world users
Create and validate designs fast & waste-free
Go for a flexible design approach that matches your users’ needs

Our process 3. Design Validation

Design, test, and improve the product  with real-world users

Developing a high-performing product strategy requires scrupulous effort. What motivates people to put in the work is getting to implement it and thrive on the results.
When we work with customers on step 3 - Design Validation - we often see how impatient teams get to make things happen.
To make productization a replicable process with successful results, we follow and teach a simple and powerful cycle:
This is how we ensure that teams stays aligned at every step during implementation and that giving and receiving feedback becomes an ingrained habit.

After going through various iterations of step 2 - fast and inexpensive Wireframing - we transform the product screens and flows into digital mockups.
Self-explanatory digital mockups
Based on the final version of the wireframes, we create captivating digital mockups that take us one step closer to the final product.
This helps you and your team visualize all the elements included in the product and see how they work together.
When we reached the digital mockups for our energy consumption tracking app (described in stage 2) it turned into this eye-catching layout:
Feedback and improvements
Having the mockups in a digital format is a great way to spot and eliminate design and UX inconsistencies. included in the product and see how they work together.
Feedback at this stage is also a great opportunity to refine the user flow and focus on making information easy to find and digest.
For example, after we changed the design to integrate the customer’s feedback, we noticed that the annotations on the bar charts are hard to read.
We iterated and tried to improve legibility but the users still found it difficult to read and to explore the data in the mobile app.

As a result, we removed the annotations from the daily charts altogether and added a popup window to display the data.
Fully clickable prototype
In this step, we turn the design into a prototype that users can click around and navigate freely.
In this version of the design, users can experience the flow through the product, they can identify friction points, and suggest what works and what doesn’t according to their expectations.
More feedback = More improvements!
The final feedback round focuses on fine tuning features, polishing the design, and ensuring that everything is consistent and aligned with the brand.
Kickstart your product

Go for a flexible design approach that matches your users’ needs

Our particular approach reflects our choice for a fast and cheap way to discover missing features or information from your product without actually investing in launching it.
Our design validation process ensures that:
  • Changes are easy and cheap to make
  • We can start working without investing too much in specifications
  • You validate your product with real-world users in the most compelling way: visually
  • Communication is easier because each step has a clear objective and it’s simple to manage
  • You cover blind spots by including the user in the early stages of product development process instead of waiting until its release
  • Onboarding users is lighting fast - just show them the design and incentivize them to interact with it
  • At the end of the process, developers know exactly what to build which means lower costs and less overhead for your organization
  • You can easily and cheaply include multiple stakeholders in the process to get well-rounded feedback.
Use the right tools that save you time and money
To make collaboration smooth and ensure prototyping is quick and effective, we use tools that allow for fast, easy, and cheap changes:
  • Adobe XD for design and clickable prototypes
  • WIX for fast website deployment
  • Canva for banners, ads, flyers
  • POP for paper prototyping
  • Photoshop, Illustrator, Wordpress, and other tech tools that are a better fit for more complex tasks.
At the end of the Design Validation phase we will have
  • A clickable prototype of your product the development team can use for guidance
  • A validated design version that meets real users expectations and needs
  • The full design and UI specifications for the development team.
Build your product with us
Go to the next step of the WiseUp product development process: