Table of contents
Launch new products that capture your unique expertize and unlock growth opportunities
How to transform operational strategy to support productization
Regain the flexibility to pursue new growth opportunities
How WiseUp sets your operational strategy for successful product launches
Cultivate the product innovation skill set in your organization

Optimize your operational strategy

Launch new products that capture your unique expertize and unlock growth opportunities

Here’s a difficult truth that businesses rarely deal with: operational efficiency cripples innovation. Its effects cascade throughout your strategy, holding you back from productizing your know-how and unique expertise.
That’s where operational innovation can help you make substantial progress. Here’s how.
Traditionally, operational excellence focuses on streamlining processes in the company to lower costs, increase margins, and boost revenue.
This approach is fundamentally different from operational innovation which we use to create and implement new ways of working and achieving results.
To produce results, the two types of operational strategies require distinct methods:
We use operational innovation tactics to extract your strongest assets and architect products that can deliver your expertise in a replicable, self-service format.
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In their quest for efficiency, companies sometimes end up:
  • Building the wrong products in an efficient way
  • Efficiently targeting the wrong audience and stalling growth
  • Efficiently using their resources in an unprofitable way.
If you realize your organization is great at managing resources but you’re still not getting the results you want, operational innovation can help you get unstuck.
Think of software giant Adobe whose stock grew by 140% over two years. Their digital transformation process resulted in industry-defining products that set them them apart from their competitors.
This is a clear example of how operational innovation can put you on the path to growth for the next decades.
Productize your expertise

How to transform operational strategy to support productization

When we work with our customers, we often identify bottlenecks that not only block product development but also impact the internal culture.

  • Little to no cross-team collaboration → missed opportunities
  • Insufficient resources in key roles → unexceptional results
  • No feedback loop → wasted resources on a wrong direction
  • Lack of a modular approach → difficulty in responding to market changes
  • Lengthy decision-making process → launch delays and extended time to market
  • Lack of team alignment → internal politics that drain energy and kill focus
  • Lack of executive support → no resources for product innovation projects

Removing these bottlenecks is an essential part of the process when switching to operational innovation. Mindset shifts are instrumental to finding new growth opportunities within your existing setup and resources.
“In the innovation project I was involved, I had a change in mindset: I moved my focus from "how to sell a product" to "do our customers need what we are selling?". And, if they do, what should this product look like?


The hardest thing to accept is that there is no market need.
Working with the guys at WiseUp helped us overcome this mental barrier.”


Iulia, Telesales Manager
Unlock growth

Regain the flexibility to pursue new growth opportunities

In practice, we support your every step easing this change of perspective into your company.
We strongly believe that transforming your operational strategy with innovation in mind is rooted in clarity and consistency.
Here are 3 key principles that enable you to use operations as a driver for growth:
Start small
Be consistent
Identify and empower Innovation Champions

How WiseUp sets your operational strategy for successful product launches


  1. “Learn by doing” framework
  2. Effective “raise the bar” trainings
  3. Plug & play fixer sessions
  4. Guidance for Peer-to-Peer learning
  1. Define & operationalize objectives
  2. Setup for modular implementation
  3. Effective feedback loop creation
  4. Build reusable assets that scale
“The working experience with WiseUp in the innovation project was really valuable on the professional side and on the personal development side. One of the important aspects that I took was the innovation methodology that can be applied day by day.


The second is awareness of the different roles of the members of a project and how to combine different areas of expertise to achieve results.”


Adina, Business Strategy Manager
Optimize your operations

Cultivate the product innovation skill set in your organization

Once you’ve worked with us, you team will harness the most powerful skills that support product innovation and growth in your organization:

  • Analytical thinking
  • Challenging assumptions
  • Empathy for the customer
  • Mental preparedness aka foresight
  • A tested process to generate ideas
  • Pitching internal business cases
  • Prototyping
  • Data-driven approach
  • Recognizing peers’ contribution
  • Ability to give & receive feedback
  • Clear, focused decision-making
  • Resilience to accept mistakes & learn from them
  • Growth mindset
“WiseUp helped us the most by asking the right question before each step in order to maintain our focus:


  • Assumptions - what problem does the customer have?

  • Customer Interviews - what are we trying to find out about the customer?

  • Lean experimentation - what information from the customers do we use? What are our objectives?

The WiseUp experience in structuring and measuring results from experiments was very useful.“


Laura, Worksite Marketing Manager
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