Table of contents
Design, test & improve the solution with real-world users
Create and validate designs fast & waste-free
Go for a flexible design approach that matches your users’ needs

Our process 3. Design Validation

Design, test & improve the solution  with real-world users

Developing a well-designed Innovation Strategy requires scrupulous effort. What motivates people to put in the work is getting to implement it and thrive on the results.
When we work with customers on step 3 - Design Validation - we often see how impatient teams get to make things happen.
To make innovation a replicable process with successful results, we follow and teach a simple and powerful cycle:
This is how we ensure that teams stay aligned at every step during implementation and that giving and receiving feedback becomes an ingrained habit.

Create and validate designs fast & waste-free

For any product, service or asset you’re building as part of your innovation strategy, design makes a world of a difference.
That is why we refined this stage of our process until we reached 6 steps that ensure high-quality results while minimizing risk and waste.
1. Wireframes
We work with paper prototypes that are fast, inexpensive, and easily modifiable.
For example, we worked on a tool that tracks renewable energy consumption and production for households.

With clear customer expectations outlined, we created paper prototypes in a single day.
2. Get feedback and improve
To make sure our visions match and to ensure we incorporate any ideas that emerge along the way, we collect and integrate feedback after each design step.
This also includes testing the design with users to get real-world validation for the assumptions made during the Discovery and Innovation Strategy stages.
Coming back to the example above, when we discussed the wireframe with the customer, we found out they had a different idea about displaying the charts in the app. They wanted charts that looked “more fluid”.

The client also remembered that some features of the app (like the battery levels) were not available for all the users, so we also took that into consideration when designing the next iteration.

Another element we incorporated was the animated logo as a loading screen, which the customer really liked.
3. Digital mockups
After reaching the final version of the wireframes, we turn them into captivating digital mockups that take us one step closer to the final product.
This helps you and your team visualize all the elements included in the product and see how they work together.
When we reached the digital mockups for our energy consumption tracking app, it turned into this eye-catching layout:
4. Get feedback and improve
Having the mockups in a digital format is a great way to spot and eliminate design and UX inconsistencies. included in the product and see how they work together.
Feedback at this stage is also a great opportunity to refine the user flow and focus on making information easy to find and digest.
For example, after we changed the design to integrate the customer’s feedback, we noticed that the marking on the bar charts are hard to read.
We iterated and tried to improve legibility but the users still found it difficult to read and to explore the data in the mobile app.

As a result, we removed the annotations from the daily charts altogether and added a popup window to display the data.
5. Fully clickable prototype
In this step, we turn the design into a prototype that users can click around and navigate freely.
In this version of the design, users can experience the flow through the product, they can identify friction points, and suggest what works and what doesn’t according to their expectations.
6. Get feedback and improve
The final feedback round focuses on fine tuning features, polishing the design, and ensuring that everything is consistent and aligned with the brand.
Start innovating

Go for a flexible design approach that matches your users’ needs

Our particular approach reflects our choice for a fast and cheap way to discover missing features or information from your product without actually investing in launching it.
Our design validation process ensures that:
  • Changes are easy and cheap to make
  • Your team can start working without investing too much in specifications
  • You validate your product with real-world users in the most compelling way: visually
  • Communication is easier because each step has a clear objective and it’s simple to manage
  • You cover blind spots by including the user in the early stages of product development process instead of waiting until its release
  • Onboarding users is lighting fast - just show them the design and incentivize them to interact with it
  • At the end of the process, developers know exactly what to build which means lower costs and less overhead for your organization
  • You can easily and cheaply include multiple stakeholders in the process to get well-rounded feedback.
Use the right tools that save you time and money
To facilitate collaboration and ensure prototyping is quick and effective, we use tools that allow for fast, easy, and cheap changes:
  • Adobe XD for design and clickable prototypes
  • WIX for fast website deployment
  • Canva for banners, ads, flyers
  • POP for paper prototyping
  • Photoshop, Illustrator, Wordpress, and other tech tools that are a better fit for more complex tasks.
At the end of the Development phase we will have
  • A series of successful product improvements validated with real users
  • A deeper understanding of how people use the product and why
  • A list of ideas for future development sprints.
Innovate with us
Go to the next step of the WiseUp innovation process: