Create and validate designs fast & waste-free
For any product, service or asset you’re building as part of your innovation strategy, design makes a world of a difference.
That is why we refined this stage of our process until we reached 6 steps that ensure high-quality results while minimizing risk and waste.
We work with paper prototypes that are fast, inexpensive, and easily modifiable.
For example, we worked on a tool that tracks renewable energy consumption and production for households.
With clear customer expectations outlined, we created paper prototypes in a single day.
To make sure our visions match and to ensure we incorporate any ideas that emerge along the way, we collect and integrate feedback after each design step.
This also includes testing the design with users
to get real-world validation for the assumptions made during the Discovery
and Innovation Strategy
Coming back to the example above, when we discussed the wireframe with the customer, we found out they had a different idea about displaying the charts in the app. They wanted charts that looked “more fluid”.
The client also remembered that some features of the app (like the battery levels) were not available for all the users, so we also took that into consideration when designing the next iteration.
Another element we incorporated was the animated logo as a loading screen, which the customer really liked.
After reaching the final version of the wireframes, we turn them into captivating digital mockups that take us one step closer to the final product.
This helps you and your team visualize all the elements included in the product and see how they work together.
When we reached the digital mockups for our energy consumption tracking app, it turned into this eye-catching layout:
Having the mockups in a digital format is a great way to spot and eliminate design and UX inconsistencies. included in the product and see how they work together.
Feedback at this stage is also a great opportunity to refine the user flow and focus on making information easy to find and digest.
For example, after we changed the design to integrate the customer’s feedback, we noticed that the marking on the bar charts are hard to read.
We iterated and tried to improve legibility but the users still found it difficult to read and to explore the data in the mobile app.
As a result, we removed the annotations from the daily charts altogether and added a popup window to display the data.
In this step, we turn the design into a prototype that users can click around and navigate freely.
In this version of the design, users can experience the flow through the product, they can identify friction points, and suggest what works and what doesn’t according to their expectations.
The final feedback round focuses on fine tuning features, polishing the design, and ensuring that everything is consistent and aligned with the brand. Start innovating