"In the innovation project I was involved I had a change in mindset: I moved focus from "how to sell a product?" to "do our customers need what we are selling?". And if they do, how should this product look like? The hardest thing to accept is that there is no market need. Working with the guys at WiseUp helped us overcome this mental barrier."

"The working experience with WiseUp in the innovation project was really valuable on the professional side and on the personal development side. One of the important aspects that I took was the innovation methodology that can be applied day by day. The second is awareness of the different roles of the members of a project and how to combine different areas of expertise to achieve results."

"WiseUp helped us the most by asking the right question before each step in order to keep focus:

Assumptions - what is the problem of the customer*
Customer Interviews - what are we trying to find out from the customer

Lean experimentation - what info from the customers do we use, what are our objectives WiseUp experience in structuring and measuring results from experiments was very useful."

“I would characterise the WiseUp team as: responsive, flexible, and focused on high quality and well adapted solutions.”

“One of the best parts was to be able to go through every stage of the project. As a result, I improved my communication and presentation skills, and got to apply what I learned while interviewing corporate customers. From their teaching methods to their coaching skills, the WiseUp team is very professional.”

"Looking back at the project we wrapped up, I can clearly see what each stage taught me. We had workshops, debriefing sessions, and we carried out experiments. We created assumptions and validated (or invalidated) them following the lean startup model. Throughout constant challenges, we received guidance and recommendations on how to organize our findings, how to use the power of “why?”, and what to do with the results. Working with George was invaluable for learning these terms and getting to that “aha!” moment. His excellent know-how and coaching skills made a big difference. Thank you!”