Build and launch cutting-edge products faster
with our innovation-driven development process

We help established companies multiply their opportunities for growth by teaching them how to innovate effectively. Achieve more with existing resources by following our tested product innovation process.

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Bogdan Tenea
Bogdan TeneaKeysight/Ixia
I have had the pleasure and of working with WiseUp on various business projects. They excel at analytical analysis of difficult problems. By deconstructing any situation and looking at all possible angles, managing to always find the optimal solution. More recently, in my capacity as Product Manager at Ixia/Keysight, I have consulted with them numerous times on both people management, product management approaches and general business strategy. Even in complicated corporate structures, they will ask all the right questions to identify all the stakeholders and their goal, and suggest a way for you to achieve YOUR goal.
Iulia Maftei, Telesales Manager
Iulia Maftei, Telesales ManagerING
In the innovation project I was involved I had a change in mindset: I moved focus from "how to sell a product?" to "do our customers need what we are selling?". And if they do, how should this product look like? The hardest thing to accept is that there is no market need. Working with the guys at WiseUp helped us overcome this mental barrier.
Adrian Virna, CEO
Adrian Virna, CEOAqua Consulting Group
Responsiveness, flexibility, high quality & well adapted solutions
Denis Chiurtu, Startups & Academic Lead
Denis Chiurtu, Startups & Academic LeadMicrosoft Romania
I had the pleasure of working with WiseUP to help prep the only Romanian student team that was admitted in the Microsoft Imagine Cup World Finals in 2016. I am thrilled by the fact that it was the firstever Romanian Team that won both 1st prize in its competition category (50k USD) and also the Microsoft Imagine Cup World Championship title that year. While it was a great team that has an awesome product, we owe much of our success to George and the WiseUP team that took the time to analyze the project, build the story and business case behind it and shape it as product; their hard work and dedication to the smallest of details paid off big time. I would gladly choose to work with them again on this type of projects and would recommend them for their professional albeit friendly style of doing stuff.
Alina Kasprovschi, Executive Director
Alina Kasprovschi, Executive DirectorFundatia Comunitara Bucuresti
We have been working with WiseUP since beginning of 2016 on a number of our tech projects – some developed from scratch, others taken over from other developers. I have been impressed by their capacity to understand in depth the need of our projects, beyond the deliverable. This understanding helped the team offer strategic development advice. The results have been impressive in terms of usability and response from our stakeholders. I would definitely recommend the company for future work.
Ioana Sava, Ecommerce Implementation Consultant
Ioana Sava, Ecommerce Implementation Consultant Noi9
Working with George and the Wiseup team was really a great choice for our small project - the team is very flexible, professional and delivered everything as established. Very well organized and always there to offer support if the case - this helped a lot for the final outcome. Would recommend them anytime for any type of project!

What we do

Innovation Consulting
With a keen focus on making innovation a habit for your organization, we cover your needs on all levels: strategic, tactical, and educational.
Product Strategy
Use innovation strategies to develop new products, extend your product’s lifecycle, and improve your KPIs.
Product Development
Transform your business expertise into scalable products that bring in more sales using the same resources.
Operational Strategy
Incorporate innovation into your business flows to boost efficiency and keep your company competitive and growing.
Innovation Training
Train your teams and make innovation a practical habit that boosts performance for the entire organization.
Web & Mobile Software Development
Build innovative and scalable software for high-performing digital products with remarkably skilled developers and product managers.
Product Strategy
Use innovation strategies to develop new products, extend your product’s lifecycle, and improve your KPIs.
Product Development
Transform your business expertise into scalable products that bring in more sales using the same resources.
Operational Strategy
Incorporate innovation into your business flows to boost efficiency and keep your company competitive and growing.
Innovation Training
Train your teams and make innovation a practical habit that boosts performance for the entire organization.

How we do it

Discover our tried and tested innovation process that helps companies like yours increase product performance and strengthen their position in the market.
1. Discovery
Understand the problem you’re trying to solve
2. Innovation Strategy
Uncover the best strategy for your market
3. Design Validation
Test assumptions and learn from real customers
4. Product Development
Build a Minimum Viable Product and improve it
5. Product Release
Scale the product and run ROI growth experiments

Work with highly skilled innovators

Collectively, we’ve launched both B2C and B2B products on multiple markets and industries, such as banking, technology, and leisure & lifestyle.
We move fast, focus on what moves the needle, and are deeply committed to your needs and our standard for excellence.

Move from project-thinking to product-thinking

  • Growth mindset
  • Focus & clarity
  • Practical & helpful solutions
  • Short feedback loops
  • Ownership & follow-through
  • Objective results that scale
  • Customer-driven decision-making
  • Replicable workflows & standards

Start innovating

Send us a message to find out how we can help your business grow and scale effectively while using the same resources you have right now.